Op-Ed: The class war on fat
Despite what the media says, you can’t tax obesity away
BY TREVOR BUTTERWORTH MONDAY, AUGUST 1, 2011
The past few weeks have seen a couple of spectacular foot-shooting episodes in the “war” on obesity from those who claim to have magic bullets. First, there was the apparent proposal to allow the government to remove obese kids from their families, which turned its co-authors, David Ludwig, director of the Obesity Prevention Center at Children’s Hospital in Boston, and Lindsey Murtagh, a lawyer at Harvard’s School of Public Health, into stand-ins for the child catcher in “Chitty Chitty Bang Bang.”
Anyone who is on the medical frontlines of childhood obesity deserves a break, given the horror stories they’ve seen, but Ludwig and Murtagh’s failure to anticipate how their message would come across is baffling. Ludwig has subsequently deplored the way the media “wildly” exaggerated their paper, but their conclusions were hardly ambiguous: “State intervention may serve the best interests of many children with life-threatening obesity, comprising the only realistic way to control harmful behaviors.” The rhetorical fact is that they did not write their piece to make the caveats sound more persuasive than the proposal.
Perhaps the academic medical establishment needs to employ the modern equivalent of court jesters, to point out when academics sound like cranks or cuckoos — before the media performs the same function.
The second incident involves the idea that we can tax away the sin of obesity. As I’ve noted in this column before, the U.S. media loves soda taxes. Overwhelmingly, news reporting and editorializing between 2008 and 2010 described them as a brilliant prescription for reducing obesity, in effect quoting only those academics who advocate for them.
The latest outing of these ideas comes from the New York Times’ Mark Bittman, who has supersized the core idea of soda taxation to include taxing everything that’s not good for us. And once again, the public is treated to a masterpiece of selective reporting. (The Daily)



